Open your inbox at nine on a Monday morning and count the enquiries that came in after Friday evening. That pile is what running a branch by hand costs you, and it is the only part of the cost you can see. If you run an independent branch or you are the one doing the viewings and valuations in it, this is for you. A few weeks ago I interviewed estate agents about one week of their work. Here's what they told me. One. Enquiries wait. Half of them arrive after half past five or at the weekend. In a small branch, they sit until Monday, and the buyer's at work when you ring them back. One agency took over 100 enquiries in a weekend and gave the team a day to clear them. The owner accepted that some would actually go to a faster branch. Two. The wasted viewing. Half the agents could name a recent viewing lost to something that they could have known before the buyer travelled. An investor at a one-bedroom flat, two sharers shown a flat with one double bedroom. Three. Feedback that moves nothing. Every branch passes viewer feedback to the vendor. In most of them, it is a note in the CRM, and a buyer who walks away with no reason goes down as “not interested”. The best branch I spoke to collects a price from every viewer. The manager's example: six viewers at £515,000 against £550,000 on the market. That gives a vendor a reason to move the price. Four. The follow-up. This is one from the agent I built Nila with. The person who said “not yet, maybe in the spring” sat in his WhatsApp and nothing reminded him. When it's time to sell, people like that instruct someone else. The agents I spoke to opened between 3 and 15 tabs a day, and almost nobody would give one of them up. What they wanted was less typing, and that's the whole cost. The hours you spend feeding the tools and the people who slip through while you do. That is what we take off you: the typing, inside the tools you already have, so you get the hours back and keep the people who would slip through. Here's one example. Nila does the follow-up after the viewing. You send her one message or a voice note. “Alex is thinking of selling in the spring. Call him on the fifth.” Your CRM is updated, the follow-up is booked, and the message is drafted for you to send on the day. Nila uses AI to read your messages and you approve every change. Today she works through your messaging system with your CRM. One instruction you would have lost pays for the year. I'm Karthik, founder of Senso. I was a senior researcher at NHS England, looking after health content seen by 50 million people a year. I interviewed the estate agents to understand the work before building for it, and I built Nila with an estate agent inside the CRM he already uses. Start with your own number. Under this video is an admin cost check. 12 quick taps about your own week. It asks for your email, then shows you what your cost is for a month and where your week leaks and what you could get back. Then you can decide.